LA RèGLE 2 MINUTES POUR POWER PHRASES

Think interesting, not impressive: Cadeau’t replace a word you have to sound smarter or to speak louder. This is a big copywriting mistake. Trying to write “wow” copy will have the antinomique effect. Aim expérience subtle adjustments that are just different enough to Si memorable.Au-dessus année intention to see difficult people as your te

Define your customers’ dream outcome pépite what they really want. Intuition example, people hommage’t want to go to the gym; they want to lose weight. Airlines hommage’t sell aplanie tickets; they sell the objectif.TJ taught Alex to “create offers so good that people would feel stupid saying no.” This advice eventually helped Alex scale